Breakthrough’s multi-media campaign, "Is This Justice?" that brings attention the growing incidence of stigma and discrimination faced by women living with HIV/AIDS in India, has won the prestigious Radio & TV Advertising Practitioners' Association of India Ltd (RAPA) 2007 award in the category “Best Public Service Film of the Year in all languages”.

The hard hitting media campaign has already reached over 35 million people. This campaign has been developed pro bono by Piyush Pandey the Executive Chairman and Emmanuel Upputuru Senior Creative Director from Ogilvy & Mather and includes TV and radio spots, and print ads in four languages.

Director of the TVC, Bauddhayan ‘Buddy’ Mukherji of Black Magic Motion Pictures Limited, said, “The Breakthrough campaign has been doubly rewarding. It has been an overwhelming experience to highlight such a sensitive and potent issue. This film became a favorite with the entire team and we are grateful for this award as it is an appreciation of our work and efforts.”

The Radio and Television Practioner’s Association Awards (RAPA) have existed since 1979 and the winners are chosen by professionals from the media.

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