Breakthrough's work in the field of "Edutainment" was featured alongside other organizations (Puntos de Encuentro (Nicaragua),
the Soul City Institute of Health and Development Communication (South Africa) in a publication and DVD on edutainment for social change.
“Edutainment” is an abbreviation for “Entertainment-Education” and is a communication
strategy that is gaining popularity as its impact is proven over and over again.
The publication and DVD includes:
- An overveiw of basic concepts and stratgies in the field of Edutainment
- How to use Edutainment to build and strengthen social movements
- Common challenges in the planning and evaluation of social change theories and practices of Edutainment
- Main theories supporting Edutainment practices and strategies
- Resources on the Edutainment field
- Mulitmedia used in the PDF document, such as Breakthrough's music videos, video stories and animations
This effort was supported by the Oxfam Novib KIC learning initiative.
Download POP.pdf