Bell Bajao calls on men and boys to bring violence against women to a halt. One out of every three women faces violence behind closed doors, so whether it's ringing a door bell to stop a crime, or speaking out, make sure you're doing your part to ensure women in your communities are living free of violence.
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Bell Bajao! Software Engineer Rings the Bell
A couple hears a man beating his wife in their apartment building.
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Bell Bajao! Bank Clerk Rings the Bell Bell
A man attacks his wife when he notices a spot on his clothes.
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Bell Bajao goes global at 2010 Clinton Global Initiative
News | Posted: 09/20/2010Breakthrough launches its global campaign on domestic violence at the Clinton Global Initiative (CGI) this week. Building on the award-winning Bell Bajao campaign (‘Ring the Bell’ in Hindi) in India, the campaign encourages men and boys to interrupt domestic violence by ringing the doorbell of homes where they hear abuse. More...
Bell Bajao in "People" magazine!
News | Posted: 02/17/2010You knew our domestic violence campaign Bell Bajao! was big, but did you know it was fashionable too? Bell Bajao! t-shirts and and totes hit the pages of "People" magazine. More...
Bell Bajao wins top advertising awards
Article | Posted: 10/08/2009Bell Bajao has been honored with top advertising awards - the Gold Spike at Spikes Asia, and the Young Achiever's Award from the Advertising Club of Bombay. More...
Bell Bajao wins Gold and Silver at the Media Abbys at Goafest 2009!
Article | Posted: 04/21/2009Breakthrough's multi-media campaign created by Ogilvy & Mather, Bell Bajao (Ring the Bell), has just won a gold and Silver Abby Award at GOAFEST 2009. More...
related issues
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educate
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breakthrough insight: Bell Bajao
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The Bell Bajao Insight illustrates how More...
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Domestic Violence - FAQ
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- Learn about domestic violence, who's affected by it, and how to get help. More...
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Bell Bajao - Discussion Session
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- Lead a discussion with men in your community on domestic violence More...
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Mars and Venus: Understanding the Difference between Gender and Sex
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- A fun activity to demystify male & female stereotypes More...
media coverage
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ABC News interviews Mallika Dutt on Bell Bajao Global
- ABC News interviews Dutt on Bell Bajao Global and how the campaign started.
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Breakthrough's Bell Bajao win hits Rediff
- Rediff covers Bell Bajao's win at Cannes
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Bell Bajao, at Cannes in "Indian Express"
- Bell Bajao's makes waves at Cannes on its message against domestic violence.
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Mallika Dutt says, "Anyone can be a wife beater."
- Mallika Dutt tells "iDiva" about domestic violence and gender equality
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Boman Irani “Rings the Bell” for Bell Bajao on IBN Live
- Actor Boman Irani, comes out in support of “Bell Bajao” and against dv
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Bell Bajao in "The Times of India"
- "The Times of India" talks about the Bell Bajao movement across India
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