overview

Breakthrough’s award winning campaign, “What Kind of Man Are You?” for the first time directly asked men to wear condoms to protect their wives from infection. Reports show that 2 million women in India are infected with HIV/AIDS—and most of them have contracted it from their husbands.

The campaign itself was created by ad guru Prasoon Joshi, who personally penned the lyrical prose. Stars, Mandira Bedi and Samir Soni leant their star power to advance the cause, not only as the faces of Maati, (Breakthrough’s MTV nominated music video set to the vocals of Shubha Mudgal), but also as media spokespersons who advocated for the rights of women in numerous press conferences across the country.

  More...

0 Comments

Media View All Multimedia

sign up now

Get the latest news and updates from Breakthrough.

all
india
u.s.

OPTIONAL INFO

Please fill out the following optional fields to help us understand our audience better.

Zip/Post code:
Country:
Gender:
male
female
gender non-conforming
Age:
I am primarily a/an: