Is This Justice?
Overview
Breakthrough’s multi-media campaign, “Is This Justice?” aims to bring public attention to the stigma and discrimination faced by women living with HIV/AIDS-most of whom have been infected by their husbands or male partners.
The campaign challenges the way in which women in our society are treated, especially women living with HIV/AIDS. These women are either shunned by the family and community or are forced to live on the edge of society after their husbands die of AIDS.
Consider the statistics:
• Nearly 40 percent of the 5.2 million HIV positive people in India are women and nearly 80 percent of them have contracted this infection from their husbands or partners.
• Almost 90 percent of these positive women are thrown out of their homes after their husbands die of AIDS.
• While the general public continues to believe that most women with HIV/AIDS are sex workers, official numbers indicate that they make up less than one percent of the 2 million female infections.
The campaign was created pro bono by advertising agency Ogilvy and Mather in four languages -Hindi, English, Kannada and Marathi. Developed by Piyush Pandey – National Creative Director and Emmanuel Upputuru - Senior Creative Director.
Learn
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Is This Justice? – Summary Evaluation
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- View the key findings on the impacts of Is This Justice? Breakthrough's multi-media campaign... More...
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Stigma and Discrimination of women living with HIV/AIDS – Formative Research
- Breakthrough's study examines the stigma HIV+ women face in India. This study aims to understand... More...
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Stigma and Discrimination of women living with HIV/AIDS – Executive Summary
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- See the results of Breakthrough's study which shows the insurmountable discrimination HIV+... More...