Is This Justice?
Overview
Breakthrough’s multi-media campaign, “Is This Justice?” aims to bring public attention to the stigma and discrimination faced by women living with HIV/AIDS-most of whom have been infected by their husbands or male partners.
The campaign challenges the way in which women in our society are treated, especially women living with HIV/AIDS. These women are either shunned by the family and community or are forced to live on the edge of society after their husbands die of AIDS.
Consider the statistics:
• Nearly 40 percent of the 5.2 million HIV positive people in India are women and nearly 80 percent of them have contracted this infection from their husbands or partners.
• Almost 90 percent of these positive women are thrown out of their homes after their husbands die of AIDS.
• While the general public continues to believe that most women with HIV/AIDS are sex workers, official numbers indicate that they make up less than one percent of the 2 million female infections.
The campaign was created pro bono by advertising agency Ogilvy and Mather in four languages -Hindi, English, Kannada and Marathi. Developed by Piyush Pandey – National Creative Director and Emmanuel Upputuru - Senior Creative Director.
MediaView All
Awdhesh an HIV+ man lives life positively in India
video | Posted: 03/15/2010Awdhesh, an HIV+ man in India, was fired when it was discovered that he was positive. He decided to do something about it. He received a Breakthrough training and now he is helping others.
Anita
video | Posted: 03/15/2010Anita, was shattered when she found out that she was HIV+. Her husband, also HIV+ passed away, and even though it seemed like the end, Breakthrough showed her there was good to come.
Rights Advocates perform puppet shows on HIV and AIDS in Lucknow, India
video | Posted: 03/10/2010Breakthrough’s Rights Advocates formed an all girls’ theater troupe in Lucknow, India and used jaw-dropping puppets to train women in the community on HIV/AIDS and women’s rights issues.
Rights Advocates interview Anita: An HIV+ woman living in India
video | Posted: 04/20/2009Rights Advocates interview Anita, an HIV+ woman in India. She never thought she would get HIV– especially from her husband. She lives in a society plagued with discrimination, but she is a fighter, despite the cards she’s been dealt.
Rights Advocates interview Sunita: An HIV+ woman living in India
video | Posted: 04/20/2009Breakthrough’s Rights Advocates educators met Sunita, an HIV+ woman living in India. She was infected by her husband and shares how he destroyed her life at the hands of this disease.
“My brother comes home late, but I’m punished”
video | Posted: 01/06/2009Is there justice in throwing an HIV+ woman out on the street? Breakthrough asks this very question about stigma towards positive women.
“He can’t drive, but I’m the one being punished”
video | Posted: 12/08/2008Is there justice in throwing an HIV+ woman out on the street? Breakthrough asks this very question about stigma towards positive women.
A man looks at me, but I’m the one being punished.
video | Posted: 12/08/2008Is there justice in throwing an HIV+ woman out on the street? Breakthrough asks this very question about stigma towards positive women.
“Got Milk?” Asking for milk can protect a woman from violence
video | Posted: 12/04/2008Asking for a cup of milk is all you need to do to bring domestic violence to a halt.
Learn
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Is This Justice? – Summary Evaluation
- Download PDF
- View the key findings on the impacts of Is This Justice? Breakthrough's multi-media campaign... More...
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Stigma and Discrimination of women living with HIV/AIDS – Formative Research
- Breakthrough's study examines the stigma HIV+ women face in India. This study aims to understand... More...
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Stigma and Discrimination of women living with HIV/AIDS – Executive Summary
- Download PDF
- See the results of Breakthrough's study which shows the insurmountable discrimination HIV+... More...