Breakthrough commissioned an independent research and evaluation agency, Prastut Consulting, to help identify the primary human rights concerns of women living with HIV/AIDS (WLHA) before the campaign in order to help effectively tailor the campaign, and then measure its impact. Prastut worked in three cities to assess the forms in which WLHA experience discrimination and stigma at the individual, family, and community levels.
The three stages of research and analysis included Formative Research (pre-campaign); and Endline Research (post-campaign). The Baseline Research assessed the interplay between gender, HIV and women’s rights, to ascertain the magnitude of their vulnerability and identify stigma indicators. The Endline Research, conducted after the campaign, sought to assess the reach and impact of the Breakthrough campaign and measure changes in knowledge and attitudes towards WLHA against the Baseline stigma indicators.
The Summary Evaluation maps some of the key findings in the study.