A woman asks if her husband cares about the trivial things. But if he doesn’t, will he care about important things like using a condom?

The PSA is part of Breakthrough’s campaign “What kind of man are you?” which is the first time a campaign in India directly asks men to wear condoms to protect their wives from the infection. Reports show that 2 million women in India are infected with HIV/AIDS—and most of them have contracted it from their husbands.