I AM THIS LAND
Overview
In 2008, with the election of Barack Obama many in the U.S. came together and were excited with all the growth, progress, and change. But unfortunately, there was still division. We wanted to launch a project where young people across the U.S. could have a platform to talk about all that's good in this country -- enter our contest, I AM THIS LAND. We asked young people to make a video on diversity using the phrase “I AM THIS LAND” to express their aspirations for a more positive and open-minded America.
We had an amazing panel of judges including: John Jackson, director of social responsibility at MTV Networks; Liz Friedlander, award winning music video director for U2, REM and feature films; Malcolm Campbell, publisher of SPIN magazine; Maria Hinojosa, award-winning PBS journalist and author; Julie Zeilinger, founder of teen feminist blog The Fbomb; and singer Sharon Jones of Sharon Jones and the Dap-Kings. I AM THIS LAND partners -- for awesome prizes and promotion -- included Activision (makers of Guitar Hero and DJ Hero), SPIN Magazine, Change.org, WITNESS, Parlour Magazine, Hollaback, Mobilize.org, HeadCount, Women’s Media Center, The Fbomb, See3, Therapy, Latina Lista, 20,000 Dialogues and Vivir Latino.
We were blown away by all our entries including the winner by a stellar group of students from Flushing International High School, with their winning video "Role Call," made in response to an incident of bullying at the school. Watch the winning video! We have recently partnered with the school for a storytelling project where the students -- all recent immigrants -- are sharing their stories on www.iamthisland.org.
MediaView All
“Role Call” Winner of Breakthrough’s I AM THIS LAND contest on diversity!
video | Posted: 03/08/2011Check out the the winner for our I AM THIS LAND contest on diversity…(drumroll please!) Role Call! Role Call was created by an amazing team of students and alumni from Flushing International High School (FIHS) in Queens, New York under the supervision of FIHS Media Arts Teacher, Dillon Paul. The MTV-style video of a student […]
“Role Call” Winner of Breakthrough’s I AM THIS LAND contest on diversity!
video | Posted: 03/08/2011Actor Lisa Brescia shares her thoughts on diversity for our I AM THIS LAND video contest
video | Posted: 12/17/2010Star of Broadway’s “Mamma Mia,” shares her words on diversity. Share yours.
Native American singer, Joanne Shenandoah, does an interview for I AM THIS LAND
video | Posted: 12/15/2010Native American singer Joanne Shenandoah does an interview for the I AM THIS LAND video contest.
Singer Joanne Shenandoah shares her thoughts on diversity for our I AM THIS LAND video contest
video | Posted: 12/15/2010Native American singer, Joanne Shenandoah does a PSA for I AM THIS LAND. Listen to her words on diversity. www.iamthisland.org
Actor Lisa Brescia shares her thoughts on diversity for our I AM THIS LAND video contest
video | Posted: 12/06/2010Broadway star, Lisa Brescia of “Mamma Mia,” shares her words on diversity. www.iamthisland.org
Ishmael Beah shares his thoughts on diversity for our I AM THIS LAND video contest
video | Posted: 11/30/2010Writer, Ishmael Beah author of “A Long Way Gone: Memoirs of a Boy Soldier” shares his words on diversity for our I AM THIS LAND video contest on diversity. Watch our amazing video entries at iamthisland.org.
DJ Spooky shares his thoughts on diversity for our I AM THIS LAND video contest
video | Posted: 11/23/2010DJ Spooky, shares his words on diversity for Breakthrough’s new I AM THIS land contest on diversity
Actor Michael Urie shares his thoughts on diversity for our I AM THIS LAND video contest
video | Posted: 11/15/2010Actor Michael Urie shares his words on diversity for our I AM THIS LAND contest.
Singer Sharon Jones shares her thoughts on diversity for our I AM THIS LAND video contest
video | Posted: 11/15/2010Sharon Jones from Sharon Jones and the Dap-Kings shares her words on diversity for our I AM THIS LAND contest.
I AM THIS LAND trailer
video | Posted: 11/15/2010Breakthrough’s new contest, I AM THIS LAND, is a call for a more positive and open-minded future for our country.
campaign site
Media Coverage
-
I AM THIS LAND contest on diversity in “The Huffington Post”
- Breakthrough’s video contest on diversity and winners from Flushing International High... More...
-
I AM THIS LAND contest on diversity in the “New York Times”
- Breakthrough’s video contest on diversity has hit the NY Times! The winning video,... More...